4 Necessary Components for Building an In-House Influencer Marketing Team
As influencer marketing has become an essential aspect of most companies' marketing programs, it's natural that many are considering building out a specific team dedicated to influencer collaborations....
View ArticleDespite Initial Negativity, Zion Williamson’s Blown-Out Shoe Actually...
On Feb. 20, 18-year-old basketball phenom Zion Williamson blew out his Nike PG 2.5 shoes during Duke's game against UNC, sending him off the court with a knee injury. This single broken shoe may have...
View ArticleJussie Smollett Won’t Appear in This Season’s Final 2 Empire Episodes...
Empire actor Jussie Smollett has been removed from Empire's final two episodes of the season. The news comes one day after his arrest, following Chicago police claims that he staged the assault he...
View ArticleNike Is Using Instagram’s IGTV to Share the Stories of Four Female Athletes
Nike and its longtime content agency, Conscious Minds, unveiled the Fight for Your Dream campaign, marking their next series of documentary-style athlete profiles on IGTV, Instagram's long-form content...
View ArticlePeople of Color Need to Be Given a Chance to Succeed in Adland Rather Than...
It's been an interesting 25-plus years as a black man in Adland, a journey that's taken me around the world and brought me both to the agency- and client-sides of the business. I suppose I could sum up...
View ArticleThese 3 Challenger Brands Have a Bigger Purpose Than Just Profits and Growth
In today's advertising and marketing landscape, there's no shortage of brands taking a stand for something bigger than the bottom line. For some, like Patagonia or Nike, those messages become iconic...
View ArticlePlexo Capital Partner Lo Toney on Why VCs Shouldn’t Treat CPG Brands Like...
As retail disruption increasingly pushes the consumer-packaged goods industry into direct-to-consumer and ecommerce channels, new brands in the space are looking more and more like tech startups....
View ArticleThis NYC Pop-Up Arcade Lets Visitors Experience Firsthand the Future of...
Some of the most compelling new story formats like virtual reality and immersive theater aren't always the most easily accessible. They're expensive, they require a lot of space, or they're complicated...
View ArticleBMF Co-Owner Sues Agency for Allegedly Demoting Her After Learning She Was...
An executive vice president and would-be head of sales for experiential agency BMF sued her employer this week, alleging its leadership violated several employment laws by demoting her and cutting her...
View ArticleCan YouTube Ever Be Completely Safe for Advertisers?
This week's YouTube brand-safety "furor" came to you via the comments section. And now not even seemingly innocent content on the platform is 100 percent safe for advertisers. This week again...
View ArticlePublicis Groupe Joins AI Standards and Transparency Initiative C2PA
The Coalition of Content Provenance Authenticity (C2PA), a joint development foundation project that aims to unite tech and media organizations to set standards around content authentication, has...
View ArticleHere Are the Top 10 YouTube Ads of the Year
With just a few weeks to go until the biggest advertising event of the year, YouTube unveiled the annual Cannes Ads Leaderboard, highlighting the most popular video ads of the year. According to data...
View ArticleMullenLowe Rebrands With a Reimagined Octopus and Fluid Personalization
Keith Haring would have admired MullenLowe's revised branding. The new version of the agency's octopus logo is reminiscent of the late Haring's fluid, simple street art. But MullenLowe's new logo...
View ArticleUK’s National Lottery Campaign Tells a Love Story Spanning Three Decades
The U.K.'s National Lottery has been running for nearly 30 years, and its latest campaign covers its lifespan while also telling the love story of Edward and Isaac. Beginning on a quiet evening in...
View ArticleSpin a Slot Machine in Augmented Reality With a QR Code
Adults across the U.K. can play a virtual slot machine in augmented reality through a new campaign from entertainment betting company William Hill. Created by media agency Wavemaker UK, Smart Media...
View ArticleMira! Spanglish Breaks Into the Advertising World
We've hit a cultural milestone, and nobody seems to have clocked it: Colgate is airing a series of spots entirely in Spanglish. I could get into the advanced linguistics of it and tell you all about...
View ArticleAdweek Podcast: The Resurgence of Reality Television
In this week's episode of Yeah, That's Probably an Ad, community editor Luz Corona and Europe brand editor Rebecca Stewart welcome a few Adweek friends to talk about the resurgence of reality...
View ArticleFor Ad Tech, Cannes This Year Is All Business
Over the past decade, ad-tech firms have gone from newcomers to mainstays at the annual Cannes Lions International Festival of Creativity. But the hustle is far from over. Amid 2023's choppy economic...
View ArticleAdnatomy: How Crown Royal Turned to Canada and Dave Grohl for a Hit Super...
On advertising's biggest stage of the Super Bowl, it takes a higher level of creativity to stand out. That is why Diageo whisky brand Crown Royal decided to take a risk, by using its spot during a...
View ArticleMcDonald’s Is Celebrating Grimace’s Birthday—And Everyone’s Invited
McDonald's is celebrating the birthday of its furry purple mascot Grimace with an epic party. The nostalgia-fueled campaign by agency Wieden+Kennedy New York features limited-edition products, a TV...
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