The Creators of Netflix’s You Sold the Show by ‘Cyberstalking’ TV Execs to...
It's rare that a show fails on one platform before becoming a hit on another, as You has done on Netflix after initially floundering on Lifetime last fall. But the drama might have never gotten off the...
View ArticleTwitter Is Testing an Original Tweeter Tag to Add Clarity to Conversations
Twitter's efforts to make conversations on its platform easier to follow are continuing with the test of an Original Tweeter tag to distinguish the account that started a thread. The social network...
View ArticleWilliam Shatner On Being the Face of Pedego Electric Bikes
William Shatner, the Canadian icon best known for playing Captain Kirk in Star Trek, and the longtime brand star of Priceline.com, is lending his charismatic wit to a new company: Pedego Electric...
View ArticleAndy Warhol Inspired Coca-Cola’s Pregame Super Bowl Ad, Which Champions...
Coca-Cola is returning to the Super Bowl with a 60-second spot that will celebrate two brand values that the team at Coke has championed for its 130-plus year history--diversity and inclusion. For this...
View ArticleAdam Scott and 2 Chainz Star in Expensify’s Super Bowl Teaser: A Music Video...
Expensify is teasing its first Super Bowl spot with a humorous music video titled "Expensify This" starring Parks and Recreation actor Adam Scott and rapper 2 Chainz. Scott plays the head of finance...
View ArticleKids Try to Make Sense of Shakespeare’s Oddly Negative Love Poem in This...
Valentine's Day is mere weeks away. For those who celebrate, the imminent stress of securing the right reservation or finding the ideal gift are enough to make one forget that the day, at its core, is...
View ArticleWant to Guzzle Some Ranch With Your Fellow Hidden Valley Superfans? These Ads...
There are some odd things that make their way through airport security, especially of the culinary variety. Depending on the city, you may see hipster donuts (Portland), hipster BBQ (Austin) or just...
View ArticleLayoffs Likely to Continue in This ‘Wrenching’ Period for Media Industry
It's been a little over three weeks into the year, and hundreds of journalists are either already without jobs or are on the cusp of losing them. Verizon Media, formerly known as Oath, will lay off 7...
View ArticleYellow Tail Hops Back Into Super Bowl With Third-Consecutive Regional Ad
The Super Bowl might not seem like a natural fit for a wine brand, but Yellow Tail is returning for its third consecutive regional campaign. AB InBev, of course, has exclusive advertising rights for...
View ArticleFacebook’s Stand-Alone Moments App Will Experience Its Final Moments Feb. 25
Take a moment to bid farewell to Facebook's Moments stand-alone application, as the social network confirmed that it will be shuttered Feb. 25. Facebook introduced Moments in June 2015 as a way for...
View ArticleVideo Creation Platform VidMob Is Using Amazon Image Recognition Software to...
Video creation platform VidMob is tapping Amazon's object recognition and sentiment analysis software to give brands a better sense of which creative elements resonate with ad viewers. The company's...
View ArticleFacebook Added a View Counter to Ticketing Pages for Events
Facebook rolled out a small tweak to its events feature for events where people can purchase tickets without leaving its platform. The Select Tickets on that screen now includes a counter revealing how...
View ArticleTropicana, Oscar Mayer, H&M and More Partner With Kraft to Provide Donations...
As the federal government shutdown stretches on, Kraft is partnering with several brands to provide food and clothing to furloughed federal workers. Kraft opened Kraft Now Pay Later, a pop-up grocery...
View ArticleLucky Generals Hires Former Y&R London Managing Director Katie Lee as Its...
London's Lucky Generals, a division of TBWA, has appointed its first CEO: Katie Lee, who most recently served as managing director of Y&R London before the WPP agency merged with VML to become...
View ArticleHere’s What Happens When Gen Z Founders Meet Big Brand CMOs
This week Adweek brought together some of the biggest brand CMOs--from the leaders of Target and Hilton to GE and The New York Times--to talk about the challenges and solutions facing brand marketers...
View ArticleFacebook Expanded the Targeting Options for Auto Dealers on Its Platform
Car dealerships already had the ability to retarget visitors to their websites or applications via automotive inventory ads on Facebook and, starting Friday, those ads can do a lot more. Automotive...
View ArticleFacebook Confirms Plans to Integrate Messaging Services on Facebook,...
Facebook chief executive Mark Zuckerberg has plans to connect the messaging services of Facebook, Instagram and WhatsApp, a massive technical undertaking that could also have security implications for...
View ArticleQ&A: Dirty Lemon’s Founder and CEO on the Future of The Drug Store
With a wellness-themed lineup of matcha, rose, turmeric and charcoal-flavored beverages, Instagram star and millennial cult favorite Dirty Lemon has sold more than 2 million bottles in three years and...
View ArticleYouTube Is Taking Another Step to Clean Up Its Recommendations
YouTube is tweaking its recommendations to reduce exposure to videos on what it called "borderline content and content that could misinform users in harmful ways." Over 200 million videos are...
View ArticleCourt Overturns Decision in Illinois’ Landmark Biometric Privacy Case
The Illinois State Supreme Court has reversed a decision in the case brought by a mother against Six Flags after the amusement park captured her son's thumbprint without written permission, as required...
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