Chief, an Exclusive Network for Powerful Women in Marketing and Media, Debuts...
There's a new women's network in New York, launching today exclusively for powerful women across industries. It's called Chief and roughly 1,000 women are already on the wait list. Founders Carolyn...
View ArticleNetflix Will Soon Cost You $1-$2 More Each Month
It will soon cost you more money to stream Netflix shows and movies like Stranger Things, The Crown and Bird Box. The streaming service is rolling out double-digit increases to all of its monthly...
View ArticleGary Cole, the Actor You Know From Everything, Is Now the Time-Traveling...
Gary Cole plays a time-tripping spokesman who visits from 10 minutes in the future to illustrate how quickly and efficiently Kabbage can provide funding to small businesses. In the amusing 30-second...
View ArticleBurger King Trolls President Trump, Plus How More Brands Are Responding to...
Today marks day 25 of the 2019 government shutdown, making it officially the longest in U.S. history. As the days add up, more people's lives are being impacted, from government workers who aren't...
View ArticleWhat Marketers Can Learn About Taking a Stand From Gillette
You've no doubt already seen the furor around Gillette's "We Believe: The Best Men Can Be" spot. Just a day into its release, and it's attracted huge amounts of praise and criticism for its focus on...
View ArticleEditor in Chief Adam Moss Is Leaving New York Magazine After 15 Years
New York Media editor in chief Adam Moss told staff today that he would step down at the end of March. Moss has been in the role for 15 years, a time in which he ushered in two redesigns of New York...
View ArticleCES 2019 Promoted the Idea of a More Collaborative Year for Programmatic
If the tone of CES is any indication, 2019 promises to be a more collaborative and positive year for digital advertising. At the event, Marc Pritchard put the state of progress as "largely finished...
View ArticleSeth Winter Will Oversee Sports Ad Sales for New Fox
Marianne Gambelli is setting her ad sales team for the new Fox, which will be the company spun off when the Disney-Fox deal closes. And she's tapped a familiar sports ad sales exec to head up the new...
View ArticleHow to ‘Botify’ Your Brand and Save It From Becoming Irrelevant
Web-only brands (often referred to as digitally native vertical brands, or DNVB) are the subject of a lot of controversy. On one hand, we've seen impressive exits for companies like Bonobos, but on the...
View ArticleDoritos’ Super Bowl Spot Will Feature Chance the Rapper
The PepsiCo-owned chip brand Doritos is returning to the Superbowl in 2019, with a spot that will feature musician Chance the Rapper. The brand teased its partnership with the rapper in a tweet this...
View ArticleFacebook’s Political Advertising Rules Are Coming to More Countries in 2019
Facebook is bringing the political advertising rules and tools it introduced last year in the U.S. and the U.K. to several countries that are holding significant elections this year. Paresh Dave of...
View ArticleAdobe Wants Consumers to Find the Perfect Shirt by Taking a Photo
Software firm Adobe came to the NRF's annual show earlier this week armed with a slew of product enhancements focused on what it calls customer experience management (CXM)--including some new visual...
View ArticleNew York Media Names David Haskell Editor in Chief
New York Media editor in chief Adam Moss told his staff Tuesday that he'd be leaving and a little more than 24 hours later, his successor was named. David Haskell, who has worked at the company since...
View ArticleFiverr’s Ads, Meant to Celebrate the Gig Economy, Also Keep Fueling Its Critics
Fiverr just can't seem to get its marketing right--try as it might. Despite hiring a new agency, Mekanism, and this year launching a new campaign following backlash over its portrayal of freelancers as...
View ArticleMedia Buyers Fear a Picked-Over Gannett if Digital First Media’s Hostile Bid...
The future of local journalism, and the fate of the reporters telling those stories, is so worrisome if Digital First Media's hostile bid for Gannett goes through, media buyers are concerned about what...
View ArticleThe Acura ILX Just Found a Parking Space on Facebook’s Instant Games Platform
Acura just drove its 2019 ILX performance sedan onto the Facebook Instant Games track. The automaker's social promotion of its vehicle is in full throttle following last month's introduction of a...
View ArticleCES 2019’s Focus on the Superficial and Lack of Innovation Were Among Its...
Now that CES 2019 has ended, marketers are feverishly working to deliver presentations and POVs that justify the large contingents they sent to Las Vegas last week to chart the biggest innovative...
View ArticleHulu’s Nick Tran Talks Leadership Style While Remaining Culturally Relevant...
As the vp of brand marketing and culture at Hulu, Nick Tran leads a team in charge of defining and shaping the overall customer experience and relationship with the brand. From previous stints with...
View ArticleWhat Harley Davidson and BMW Are Doing to Make Future Mobility Revolve Around...
Of all the smart technologies brands displayed at CES this year, it was the transportation industry that seemed to get the most attention and capture the imaginations of the most attendees. Smart...
View ArticleMillions of Fortnite Users Were Vulnerable to Hacking, Researchers Say
Millions of players of the hit online game Fortnite may have been vulnerable to a security breach that gave hackers access into user accounts, security researchers said on Wednesday. A bug in the...
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