4 Creative Marketing Trends You Can Expect to See in 2019
For countless years, creative marketing has been defined by the ads it generates. But ask any ambitious creative team about 2019, and you won't hear them talking TV spots and preroll. Instead, they're...
View ArticleQ&A: What ZenithMedia’s Head of Innovation Is Excited to See Happen in 2019
Tom Goodwin is not a futurist. However, as the head of innovation for ZenithMedia, he does get paid to see what's coming around the bend. As we close out 2018 and get ready for 2019, we talked with...
View Article3 Trends in Mobility Services to Expect Next Year
While cars, bikes, planes, scooters, mopeds and our own two feet will still all take us from point A to point B, the concept of time--how it's spent and how it's wasted--has evolved as consumers seek...
View Article10 Ways to Survive and Thrive in the Age of Disruption
Here's the best advice gleaned from our yearlong series on digital transformation. Be data led, not data driven Any organization can cherry pick data to justify its strategies, says Forrester principal...
View ArticleFacebook Collections Can Now Be Shared With Other Users, Who Can Collaborate...
Just in time for the holiday shopping season, Facebook users finally have the ability to share their collections with individual people or groups. In the interest of avoiding confusion, this update...
View ArticleBreaking: Mrs. Claus Works for Google
Google's Santa Tracker is officially back for its 15th year to surprise and delight children of all ages in the three weeks leading up to Christmas. But the announcement was arguably overshadowed by...
View ArticleFacebook’s F8 2019 Is Set for April 30 and May 1
F8 2019, Facebook's annual developer conference, will be held at the McEnery Convention Center in San Jose, Calif., April 30 and May 1. Information and updates are available via the event's website,...
View ArticleThis Creative Head Is Bridging the Gap Between Hollywood and Madison Avenue
It all started with a viral video. James Shani had already created a music video for Nick Cannon when he was in college in 2013, but he made a bigger splash with a Tesla spec commercial in 2014. He...
View ArticleInfographic: What Consumers Want From Branded Sweepstakes
In an increasingly digital world, brands have to constantly reevaluate their strategies, and branded sweepstakes are no exception. New research from digital marketing solutions company HelloWorld found...
View ArticleThis Shop’s Name Is an Ode to the New York Public School System
PS260, a creative editorial company that specializes in postproduction and visual effects, didn't launch at an ideal time. The bicoastal firm opened its doors shortly after 9/11, "a time we wanted to...
View ArticlePoor Work-Life Balance, ‘Somber Atmosphere’ Pull Facebook Down 6 Spots on...
There's little debate that Facebook had a tough year in 2018, but have all the crises faced by the social network taken their toll on the work-life balance for employees? Job and recruiting site...
View ArticleThese Headphones Illustrate Technology’s Problematic Link to Modern Slavery
Electronic devices have become ubiquitous to modern existence, but they come at a serious cost. This past May, TBWA\Chiat\Day teamed up with Thomson Reuters Foundation and YouTube influencer Jacques...
View ArticleOgilvy Names Leslie Sims and Piyush Pandey as U.S. and Global Chief Creative...
WPP's Ogilvy announced today the appointment of Leslie Sims and Piyush Pandey as the chief creative officers for its U.S. and global regions, respectively. Sims, who begins her job on Dec. 10 and...
View ArticleNew Oscars Host Kevin Hart Hopes His Branding Mojo Can Stop the Show’s...
As ABC and the Academy of Motion Picture Arts and Sciences try to stop the Oscar's steep ratings declines--the 18-49 audience, which had already hit an all-time low in 2017, fell another 25 percent...
View Article4 Ways Blockchain Can Address Some of Marketing’s Biggest Challenges
Despite widespread public interest in blockchain applications and a significant rise in the number of blockchain startups, the technology has yet to make a dramatic impact on the advertising industry....
View ArticleAccenture Among Final Bidders to Acquire MDC Partners Network
International global management consultancy Accenture is reportedly among a small group of bidders seeking to acquire ad agency network MDC Partners and its 50-plus properties around the world. Those...
View ArticleGannett Is Using Deep Learning to Determine Why Certain Ad Designs Work
Gannett is turning to a form of artificial intelligence to design better online ads. The USA Today publisher recently rolled out a new internal platform that uses deep learning and computer vision to...
View ArticleFacebook Wants to Be a Source of ‘Inspiration’ for the Creative Community
Members of the creative community searching for inspiration for their projects involving Facebook can now turn to Inspiration. Facebook launched the new site as part of its Facebook for Business...
View Article72andSunny Wins NFL After Review, Ending the League’s Decade-Long AOR...
The National Football League has scored a new agency partner. After 10 years with Grey, the NFL has selected 72andSunny as its new agency of record following a review managed by Roth Ryan Hayes, which...
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