Here’s the Story of How a Pooping Unicorn Became Marketing Gold
It's not luck or chance or even creative brilliance that got the Harmon Brothers where they are today. As it turns out, it's a combination of Idaho potato-farm work ethic and corporate libertarianism....
View ArticleSerena Williams Encourages Everyone, Even Brands, to Stay Humble and Always...
Tennis champion Serena Williams accepted the 2018 Brand Visionary award this evening at Adweek's annual Brand Genius awards gala, held at Cipriani, 25 Broadway, in New York's Financial District. Ten...
View ArticleBurger King’s Fernando Machado Is Adweek’s 2018 Grand Brand Genius
Fernando Machado, the CMO who put Burger King's marketing in the center of hot-button social issues including LGBT rights and net neutrality, has been named Adweek's Grand Brand Genius for 2018. The...
View ArticleAnna Wintour Lauds Serena Williams as ‘a Figure So Much Larger Than the Game...
The presentation of this year's Brand Visionary award--part of Adweek's annual Brand Genius event--was a literal passing of the torch. Last year's winner, Anna Wintour, presented this year's award to...
View ArticleAs Blockchain Falls Short of Expectations, Advertisers Look to Ad Tech for...
When did blockchain become the official path to transparency for digital advertising? Don't get me wrong: Distributed ledgers are a promising new technology with the potential to revolutionize many...
View ArticleAvocados From Mexico Will Return to the Super Bowl With Another Humorous...
Avocados From Mexico will have a 30-second spot in the Super Bowl for the fifth consecutive year in a row. The trade group will continue its tradition of lighthearted and humorous ads but will work...
View ArticlePandora Plans to Invade Your Holiday Travel With the Launch of ‘Sound On’
The holiday season can make you feel all kinds of emotions--happy, excited, an impending sense of doom. Who's to say? But no matter what you feel this holiday season, Pandora wants to remind you that...
View ArticleWhy Brands Need to Create Anti-Hate Policies to Deal With Social Media Backlash
From Budweiser to Dove, Pepsi and now Nike, brands are finding themselves having to deal with a new social media backlash issue. Whether or not they have gone out of their way to provoke or simply made...
View ArticleBrooklyn Nine-Nine Will Return in January
Back from the (very temporary) dead, Brooklyn Nine-Nine will officially premiere in January on its new network, NBC. The sixth season of Brooklyn Nine-Nine will make its NBC debut on Thursday, Jan. 10...
View ArticleClorox Is Preparing for a World With More—But Less Obvious—Marketing, Says...
At last month's ANA Masters of Marketing conference in Orlando, Fla., marketers from across the world gathered to discuss innovations and successes in the industry as well as the challenges that they...
View ArticleHow the Midterms Gave Hope for a More Inclusive and Diverse Advertising Industry
On Tuesday night, we saw over 100 women presumed elected to the U.S. House of Representatives. We saw the first black woman elected to Congress in the state of Massachusetts, the first woman in the...
View ArticleHavas Parts With Co-Chairman and Chief Creative Officer Jason Peterson...
Havas North America co-chairman and chief creative officer Jason Peterson is leaving the agency "on mutual agreement," according to an external release. "We thank Jason for his contributions to our...
View ArticleSingles Day Is More Than Just Alibaba
Over the last decade, ecommerce company Alibaba Group has done a masterful job linking itself to Singles Day, drumming up excitement each year with a variety show countdown starring A-list celebrities,...
View ArticleDisney Announces the Name of Its Much-Anticipated OTT Service
The name of Disney's much-anticipated upcoming streaming service is decided: Disney+. A second Star Wars live-action series is in development for the service, Disney Chairman and CEO Bob Iger said...
View ArticleWhile the Quick Fix Is Alluring, There’s Usually a Better Option That Will...
When things around you are changing fast, a simple answer can feel like a lifeline. When you need to make changes, but don't know where to start, the allure of the shortcut can be hard to resist. But...
View ArticleFacebook: Here’s How to Turn on Job Alerts
Did you know Facebook allows you to turn on job alerts, so you're notified when new job listings are posted in your area? Our guide will show you how this works. Note: These screenshots were captured...
View ArticleMeredith Finds New Owner for Fortune Magazine
Days after finalizing the sale of Time magazine, Meredith announced today that it intends to sell another Fortune magazine and its assets, which came with its Time Inc. acquisition. The $150 million...
View ArticleKids Fact-Check Their Parents in Hysterical Ad for New Zealand Telecom
A reminder for us all: "Fake news" is not a recent invention. In fact, we were all raised with a significant amount of alternative facts (or, you know...total lies) that we've largely written off as...
View ArticleHow to Execute a Successful Sponsorship Without Wasting Time and Money
Managing a holistic marketing budget is all about making trade-offs across channels. Of all the marketing tools in your arsenal, are sponsorships the right way to spend your limited budget? Maybe....
View ArticleHeat Asks 3% Conference Goers to Check Their Privileges at the Door
At the seventh annual 3 Percent Conference, which is being held Thursday through Friday in Chicago this year, Deloitte-owned Heat wants guests to be "as aware of your privileges as the coat on your...
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