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Adnatomy: How Zach Braff, Donald Faison and T-Mobile Raise the Bar in Advertising

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T-Mobile's viral campaigns with Scrubs alums Zach Braff and Donald Faison have taken over Super Bowl and holiday TV marketing--and for good reason. From a Grease-themed ad with John Travolta to a Love Actually spoof--and even a parody of "I Feel Pretty"--the partnership has changed how T-Mobile approaches its creative campaigns and relationships with talent....

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