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Restaurant Cookbooks Are a Done-to-Death Marketing Tactic—and One That Still Delivers

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As historically minded foodies will tell you, some of America's favorite edibles came about by accident--mistakes and last-minute substitutions in the kitchen that, instead of leading to disaster, produced something legendary. There's the Chimichanga, for example, created when Monica Flin, founder of Tucson's legendary El Charro caf?, accidentally dropped a burrito in hot oil. There's...

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