Quantcast
Channel: Adweek Feed
Viewing all articles
Browse latest Browse all 6491

Exclusive: Cadillac’s And Just Like That Sponsorship Didn’t Happen Just Like That

$
0
0
Cadillac is the exclusive title sponsor of Season 2 of HBO and Max's Sex and the City spinoff. However, a partnership that fits better than a pair of Manolo Blahniks doesn't happen... just like that. "Advertisers just don't want to be tagged on a commercial. They want to create a deeper experience," Laura Galietta, evp,...

Viewing all articles
Browse latest Browse all 6491

Trending Articles