Range Rover and Hulu partnered to create a futuristic car that isn't available for purchase but will appear in an original series for the streaming service. The car, based on a Range Rover Sport that could be found around 2030, was designed to match the futuristic timeline in which the show, The First, is set....
Hulu and Range Rover Are Partnering on an Integrated Campaign and a Futuristic Car
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Google Chrome Wants to Help You Live Life, Not Just Browse It
Are there any other web browsers that have had quite the same staying power as Google Chrome? One may argue Safari and Firefox are decent incumbents (or, if you're feeling especially hilarious, Internet Explorer which had a valiant run from 1995 to 2013), but Chrome has gained a stout following, especially as the browser continues...
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Why Automation Isn’t the Cure-All Marketers Want—and Need—It to Be
I'm not here to tell you that automation isn't marketing's next level. Obviously, it is. New solutions for automation and data management have revolutionized how marketing operates. Technology that replaces manual functions, streamlines campaigns, generates leads and potentially increases revenue is game-changing. I am here, however, to reset your expectations around marketing automation. Marketing isn't...
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2017 Was a Big Year for European Tech. Can It Continue?
Europe hasn't yet developed a Silicon Valley, but it's becoming a hotbed of innovation and entrepreneurship. Last year marked a record year for fundraising by European tech firms, according to investment bank Bullhorn's July report. It notes that the old continent's tech ecosystem continues to thrive, spawning unicorns--startup companies valued at over $1 billion--at an...
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How Five Guys, a Brand Built on Customer Experience, Finally Warmed Up to Advertising
To customers, Five Guys is best known as a no-frills, dependably satisfying burger chain with a red-and-white aesthetic and a minimalist menu. But in the marketing world, Five Guys is known for being one of the rarest unicorns: an international chain that doesn't advertise. Since being founded in Washington, D.C., in 1986, the brand has...
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YouTube Kids Added the Ability for Parents to Hand-Select Content for Their Children
YouTube Kids announced two significant updates to its application: stronger parental controls and a new experience for its "older" users, or those between the ages of eight and 12. Product director James Beser revealed in a blog post that YouTube Kids delivered on its promise in April that it would add the ability for parents...
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WhatsApp: Here’s How to Stop Photos and Videos From Saving to Your iOS Device
If you're an iOS user, when one of your contacts sends you a photo or video in the WhatsApp application, it will automatically be saved to your device's camera roll. However, did you know you can stop this from happening? Our guide will show you how to stop photos and videos from automatically being saved...
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Twitter Is Now Featuring Livestreams Atop Its Timeline in Its iOS, Android Apps
Twitter is making a move to increase viewership of and engagement with its livestreams by literally moving them to the top of the timeline in its flagship iOS and Android applications. The social network announced the move in a tweet, saying, "We're making it easier to find and watch live broadcasts. Now, when accounts you...
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Hulu Reflects on Its First Year of Live Sports Coverage
It's been a year since Hulu began streaming sports live. In that time, we've seen the Golden State Warriors win the NBA Championship and the Washington Capitals take home the Stanley Cup. Along the way, Hulu has collected data on what viewers are watching, and how they're watching it. A basic Hulu subscription costs $7.99...
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Arnold CEO Kiran Smith Names New Chief Strategy and Financial Officers as First Key Hires
Arnold CEO Kiran Smith welcomes chief strategy officer Guy Lambert and chief financial officer Lucia Ferrante as her first key hires since succeeding former chief executive Pam Hamlin in July. "One of the things I wanted to do" coming into the role, Smith told Adweek, is "to make sure ... as we continue to grow...
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What Marketers Can Learn From the Film Industry About Connecting With Their Audience
In our current world of media clutter and competing content platforms it's a daunting task for the average moviegoer to find content they're going to feel passionate about. To inspire this group, you don't need to sell to them: You need to captivate them. The aim is to increase cultural buzz beyond the expected story,...
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Can You Look Fabulous While Cleaning? According to Method, the Answer Is Yes
We live in a social media-led society where "pics or it didn't happen" heavily influences how we share our lives with the world. These days it's barely enough to merely live well; our best moments should preferably be photogenic and presented with just the right filter (unless you live that #nofilter life). And that's not...
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Net Gain: Winning the Lottery Changes a Hardworking Fisherman’s Life
You could toil as a commercial fisherman, separated from your family for weeks at a time on the fierce, frigid, sea--or play the lottery. Guess which option yields more significant gains in the latest campaign from Camelot UK Lotteries. This weekend, the group launches a TV, online and social push that introduces the theme-line "Amazing...
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NFL Players Take Touchdown Celebrations Very Seriously in First Campaign of the Season
With the NFL season upon us, players are putting a lot of thought into what really matters: how to celebrate after scoring a touchdown. In the first campaign for the new season from agency Grey New York, entitled "Get Ready to Celebrate," NFL players are taking these touchdown celebrations very seriously, enlisting some outside coaching...
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You Can Now Download CBS All Access Content, but Only If You’re an Ad-Free Subscriber
Add CBS All Access to the list of streaming services that let subscribers download content to their mobile devices for offline viewing. This week, the OTT provider rolled out a new feature called Download & Play that allows users to watch content on the go without having to stream it. But there are two caveats...
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Why the Shuttering of Fifth Avenue Mainstay Henri Bendel Is a Warning Sign to Luxury Brands
This holiday season will be the last for a New York retail institution. Henri Bendel, one of Fifth Avenue's most iconic storefronts, will close in early 2019, parent company L Brands announced on Friday. The store's website, New York flagship and 22 other locations across America will all go out of business after the 2018...
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As Brave Gears Up to Weaponize Privacy, Google Becomes Its Primary Target
The ad-tech industry gathered in Europe this week for the Dmexco trade show when Brave, the outfit behind a controversial web browser, took the opportunity to deal a GDPR-sized blow to the sector. Earlier this week representatives of Brave, the Open Rights Group and University College London filed simultaneous complaints with Data Protection Authorities (DPA)...
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With Less Data-Driven Baggage, Can Apple Help Lead the Way on Advertising Privacy?
One year ago, several major ad-tech trade groups accused Apple of threatening to "sabotage" the economic underpinnings of the internet after the tech giant cracked down on how companies track users through its Safari browser's cookie-tracking policies. The June 2017 change placed a 24-hour limit on ad retargeting as a way to improve both customer...
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New Papa John’s Campaign Dumps the Founder to Focus on ‘Real’ Employees
Papa John's is attempting to regain control of its brand image in the first campaign from new agency of record Endeavor Global Marketing since removing controversial founder and longtime frontman John Schnatter from its marketing materials. The campaign, called "Voices," is a tribute to the "real" people--franchisee owners, restaurant managers, drivers, etc.--who form the backbone...
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Mother London’s Last Hurrah for MoneySuperMarket Is an Epic Thelma & Louise Thriller
The seemingly endless parade of bills, work, and various duties can make adulthood feel tedious at times. Thankfully, nostalgia can be a fun, much-needed vacation from the day-to-day monotony. For years, the U.K. price comparison site MoneySuperMarket and London-based creative agency Mother have channeled the magic of nostalgia for a series that is not only...
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